Senior VP discusses the brand
Regarding current news, he had this to say: "The outlook for Infiniti has never been brighter. We are expanding our reach and our product lineup. In the past 12 months alone, we have launched the all-new Infiniti M diesel versions of the EX and FX crossovers and presented an enhanced G Line showing the Infiniti Performance Line for the coupe and cabrio. We have also introduced new technologies like Blind Spot Intervention as part of our "Safety Shield" innovation."
He also made mention about the upcoming, all-electric vehicle Infiniti has planned for the 2013 model year: "And coming in 2013, Infiniti will introduce its first fully electric luxury sedan for the global market. The highest level of performance and technology with luxurious beauty and modern inspired craftsmanship."
He touched upon the new Etherea concept and design (discussed fully in another blog) and made mention of Infiniti's new alliance with Formula One Racing, "True to the DNA of our brand, Infiniti delivers inspired performance, warm hospitality and genuine craftsmanship. But brand is more than just DNA. Awareness is equally important and recently we have raised our visibility through relationships with some of the world's most respected brands and events. Today, I am excited to announce a global partnership that will clearly propel the Infiniti brand promise of Inspired Performance to a new level. Infiniti is proud to introduce a two-year partnership with Red Bull Racing Formula One!"
So, with car sales up and a host of new Infiniti models to hit the market, we are excited to say things are looking fantastic for the brand. For more information regarding anything Andy Palmer covered in his talk, or to find out the latest news for the brand, stay tuned to our website.
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All new Infiniti models are on sale through May 31st. Come one. Come all. Save BIG! Shop Infiniti new car lease and finance offers.
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